XALQARO MARKETING STRATEGIYALARINING NAZARIY ASOSLARI VA EKSPORT FAOLIYATIDAGI ROLI
##plugins.pubIds.doi.readerDisplayName##:
https://doi.org/10.5281/zenodo.21620264##article.subject##:
xalqaro marketing, marketing strategiyasi, eksport, global bozor, raqobatbardoshlik, logistika, brending.##article.abstract##
Mazkur maqolada xalqaro marketing strategiyalarining nazariy asoslari hamda ularning eksport faoliyati
samaradorligiga ta’siri ilmiy jihatdan tahlil qilingan. Tadqiqotda xalqaro bozorni kompleks o‘rganish, mahsulotni maqsadli
bozor talablariga moslashtirish, narx siyosatini shakllantirish, logistika tizimini optimallashtirish va brending strategiyalarining
eksport salohiyatini oshirishdagi o‘rni yoritilgan. Shuningdek, zamonaviy marketing yondashuvlarini samarali
qo‘llash orqali korxonalarning xalqaro bozordagi raqobatbardoshligini kuchaytirish hamda barqaror eksport rivojlanishini
ta’minlash imkoniyatlari asoslab berilgan.
Библиографические ссылки
O‘zbekiston Respublikasi Prezidentining 2024-yil 7-avgustdagi “Sanoat sohasida nufuzli xalqaro brendlar bilan
hamkorlikni rivojlantirish va milliy brendlarni qo‘llab-quvvatlash chora-tadbirlari to‘g‘risida” PQ-286-son qarori. https://
lex.uz/uz/docs/-7730357
Ibadullayev E. Mintaqaviy eksport samaradorligiga innovatsion yondashuvlarning ta’sir omillarini tadqiq etish // Green
Economy and Development. – 2025. – Vol. 3, No. 8. – DOI: 10.5281/zenodo.16994631.
Kotler P., Keller K. L. Marketing Management. 15th ed. – Harlow: Pearson, 2016. – 832 p.
Porter M. E. Competitive Advantage: Creating and Sustaining Superior Performance. – New York: Free Press, 1985.
– 557 p.
Kuziboev B., Vlach J., Rajabov A., Ibadullaev E., Matyakubov U., Nazarov M., Mirkhoshimova M. Quantile and Threshold
Effect of Electricity Consumption on Happiness in Central Asia // International Journal of Energy Economics and
Policy. – 2024. – Vol. 14, No. 1. – P. 321–328. – DOI: 10.32479/ijeep.15126.
Ibadullaev E. Analysis of Indicators for Utilizing the Export Potential of Regional Territories. – 2026. – DOI: 10.5281/
zenodo.18197942.
Vahobov A. Xalqaro iqtisodiy munosabatlar. – Toshkent, 2015.
Ibadullaev E. Identifying Prospective Directions Based on the Analysis of the Region’s Export Potential (The Case of
Khorezm Region). – 2025. – DOI: 10.5281/zenodo.17352062.
Загрузки
##submissions.published##
##issue.issue##
##section.section##
Лицензия
Copyright (c) 2026 MUHANDISLIK VA IQTISODIYOT
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.