XALQARO MARKETING STRATEGIYALARINING NAZARIY ASOSLARI VA EKSPORT FAOLIYATIDAGI ROLI
DOI:
https://doi.org/10.5281/zenodo.21620264Keywords:
xalqaro marketing, marketing strategiyasi, eksport, global bozor, raqobatbardoshlik, logistika, brending.Abstract
Mazkur maqolada xalqaro marketing strategiyalarining nazariy asoslari hamda ularning eksport faoliyati
samaradorligiga ta’siri ilmiy jihatdan tahlil qilingan. Tadqiqotda xalqaro bozorni kompleks o‘rganish, mahsulotni maqsadli
bozor talablariga moslashtirish, narx siyosatini shakllantirish, logistika tizimini optimallashtirish va brending strategiyalarining
eksport salohiyatini oshirishdagi o‘rni yoritilgan. Shuningdek, zamonaviy marketing yondashuvlarini samarali
qo‘llash orqali korxonalarning xalqaro bozordagi raqobatbardoshligini kuchaytirish hamda barqaror eksport rivojlanishini
ta’minlash imkoniyatlari asoslab berilgan.
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