XORAZM VILOYATINING IJOBIY IMIJINI OSHIRISHDA HUDUDIY MARKETING STRATEGIYALARINI ISHLAB CHIQISH

Dilshad Ibadullayev

doi:10.5281/zenodo.21225600

XORAZM VILOYATINING IJOBIY IMIJINI OSHIRISHDA HUDUDIY MARKETING STRATEGIYALARINI ISHLAB CHIQISH

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Ibadullayev Dilshad Ibragimovich

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https://doi.org/10.5281/zenodo.21225600

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mintaqaviy marketing, hududiy brendlashtirish, hudud imiji, raqobatdosh identifikatsiya, Xorazm viloyati, eksport salohiyati, investitsion jozibadorlik.

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Mazkur maqolada mintaqaning ijobiy imijini shakllantirish va mustahkamlashda hududiy marketing strategiyalarini
ishlab chiqish hamda amalga oshirish masalalari tahlil qilingan. Tadqiqotda mintaqaviy marketingning nazariy
yondashuvlari tizimlashtirilgan, hudud imijiga ta’sir etuvchi omillar aniqlangan hamda Xorazm viloyati misolida amaliy
holat o‘rganilgan. Rasmiy statistik ma’lumotlar asosida eksport hajmi, investitsiya faolligi, iqtisodiy o‘sish sur’atlari va
tashqi savdo dinamikasi baholanib, hududning raqobatdosh ustunliklarini aniqlash, maqsadli auditoriyalarni segmentlash,
raqamli kommunikatsiyalarni rivojlantirish hamda manfaatdor tomonlar hamkorligini kuchaytirish zarurligi asoslab berilgan.
Shuningdek, turizm resurslaridan samarali foydalanish va eksport geografiyasini kengaytirish hudud imijini mustahkamlashning
ustuvor yo‘nalishlari sifatida tavsiya etilgan.

Биография автора

Ibadullayev Dilshad Ibragimovich

Urganch davlat universiteti dotsenti

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bm.2550065

XORAZM VILOYATINING IJOBIY IMIJINI OSHIRISHDA HUDUDIY MARKETING STRATEGIYALARINI ISHLAB CHIQISH

XORAZM VILOYATINING IJOBIY IMIJINI OSHIRISHDA HUDUDIY MARKETING STRATEGIYALARINI ISHLAB CHIQISH

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##article.abstract##

Биография автора

Ibadullayev Dilshad Ibragimovich

Библиографические ссылки

Загрузки

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