XORAZM VILOYATINING IJOBIY IMIJINI OSHIRISHDA HUDUDIY MARKETING STRATEGIYALARINI ISHLAB CHIQISH
DOI:
https://doi.org/10.5281/zenodo.21225600Ключевые слова:
mintaqaviy marketing, hududiy brendlashtirish, hudud imiji, raqobatdosh identifikatsiya, Xorazm viloyati, eksport salohiyati, investitsion jozibadorlik.Аннотация
Mazkur maqolada mintaqaning ijobiy imijini shakllantirish va mustahkamlashda hududiy marketing strategiyalarini
ishlab chiqish hamda amalga oshirish masalalari tahlil qilingan. Tadqiqotda mintaqaviy marketingning nazariy
yondashuvlari tizimlashtirilgan, hudud imijiga ta’sir etuvchi omillar aniqlangan hamda Xorazm viloyati misolida amaliy
holat o‘rganilgan. Rasmiy statistik ma’lumotlar asosida eksport hajmi, investitsiya faolligi, iqtisodiy o‘sish sur’atlari va
tashqi savdo dinamikasi baholanib, hududning raqobatdosh ustunliklarini aniqlash, maqsadli auditoriyalarni segmentlash,
raqamli kommunikatsiyalarni rivojlantirish hamda manfaatdor tomonlar hamkorligini kuchaytirish zarurligi asoslab berilgan.
Shuningdek, turizm resurslaridan samarali foydalanish va eksport geografiyasini kengaytirish hudud imijini mustahkamlashning
ustuvor yo‘nalishlari sifatida tavsiya etilgan.
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