OMMAVIY AXBOROT VOSITALARI KORXONALARINING RAQAMLI VA YASHIL IQTISODIYOT SHAROITIDAGI O‘RNI VA RIVOJLANISH TAMOYILLARI
DOI:
https://doi.org/10.5281/zenodo.18472204Keywords:
raqamli iqtisodiyot, yashil iqtisodiyot, ommaviy axborot vositalari, media korxonalari, raqamli transformatsiya, barqaror rivojlanish.Abstract
Mazkur maqolada raqamli transformatsiya va yashil iqtisodiyot tamoyillari uyg‘unlashuvi sharoitida
ommaviy axborot vositalari (OAV) korxonalarining iqtisodiy tizimdagi o‘rni, biznes modellarining takomillashuvi, raqamli
platformalarning ta’siri hamda barqaror rivojlanish yo‘nalishlari kompleks nazariy va empirik tahlil asosida yoritilgan.
Tadqiqotda Jahon banki, OECD, UNESCO hamda Statista xalqaro hisobotlari ma’lumotlari asosida media bozorining
raqamlashtirish darajasi, reklama daromadlari tarkibidagi transformatsion o‘zgarishlar, shuningdek, ekologik mas’uliyat
tamoyillariga asoslangan media faoliyatining iqtisodiy samaradorligi baholangan.
References
O‘zbekiston Respublikasi Prezidenti. PF–6079-son Farmon, 2020-yil 5-oktabr. “Raqamli O‘zbekiston — 2030”
strategiyasini tasdiqlash va uni samarali amalga oshirish chora-tadbirlari to‘g‘risida // O‘zbekiston Respublikasi
qonunchilik hujjatlari ma’lumotlari milliy bazasi (Lex.uz). — 2020. https://lex.uz/ru/docs/-5030957
Tapscott, D. The Digital Economy: Rethinking Promise and Peril in the Age of Networked Intelligence. — New York:
McGraw-Hill, 2019.
Picard, R. G. Media Economics: Concepts and Issues. — London: Sage Publications, 2018.
World Bank. World Development Report 2023: Digitalization and Development. — Washington, DC: World Bank,
Organisation for Economic Co-operation and Development (OECD). Measuring the Digital Economy. — Paris: OECD
Publishing, 2022.
Organisation for Economic Co-operation and Development (OECD). Green Growth Indicators. — Paris: OECD
Publishing, 2021.
GroupM. Global Advertising Forecast 2024. — London: GroupM, 2024.
PwC. Global Entertainment & Media Outlook 2024–2028. — New York: PwC, 2024.
WPP Media. This Year, Next Year (TYNY) 2025. — London: WPP Media, 2025.
World Bank. World Development Report 2023: Data for Better Lives. — Washington, DC: World Bank Publications,
UNESCO. World Media and Information Literacy Outlook. — Paris: UNESCO Publishing, 2022.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 MUHANDISLIK VA IQTISODIYOT
This work is licensed under a Creative Commons Attribution 4.0 International License.