CHAKANA SAVDO KORXONALARIDA ELEKTRON TIJORAT TEXNOLOGIYALARINI JORIY ETISHNING IQTISODIY SAMARADORLIGINI OSHIRISH USULLARI

CHAKANA SAVDO KORXONALARIDA ELEKTRON TIJORAT TEXNOLOGIYALARINI JORIY ETISHNING IQTISODIY SAMARADORLIGINI OSHIRISH USULLARI

##article.authors##

  • Safarov Baxtiyor Djurakulovich

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https://doi.org/10.5281/zenodo.20310698

##article.subject##:

elektron tijorat, chakana savdo, raqamli iqtisodiyot, iqtisodiy samaradorlik, CRM tizimi, raqamli marketing, moliyaviy texnologiyalar, avtomatlashtirish

##article.abstract##

Mazkur maqolada chakana savdo korxonalarida elektron tijorat texnologiyalarini joriy etishning iqtisodiy
samaradorligini oshirish usullari tadqiq qilindi. Tadqiqot davomida raqamli savdo platformalari, mijozlar bilan munosabatlarni
boshqarish tizimlari, raqamli marketing vositalari hamda moliyaviy texnologiyalarning chakana savdo faoliyatiga
taʼsiri tahlil etildi. Elektron tijorat texnologiyalaridan kompleks foydalanish operatsion xarajatlarni kamaytirishi, savdo
aylanmasini oshirishi va mijozlar bilan aloqalarni mustahkamlashi asoslab berildi. Raqamli transformatsiya jarayonida
inson kapitali, texnologik infratuzilma va adaptiv boshqaruv strategiyalarining ahamiyati yoritildi. Tadqiqot natijalari elektron
tijorat texnologiyalarini bosqichma-bosqich joriy etish chakana savdo korxonalarining raqobatbardoshligini oshirishga
xizmat qilishini ko‘rsatdi.

Биография автора

Safarov Baxtiyor Djurakulovich

Toshkent davlat iqtisodiyot universiteti
“Marketing” kafedrasi professori


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##submissions.published##

2026-05-01

##issue.issue##

##issue.vol## 4 ##issue.no## 5 (2026): «Muhandislik va Iqtisodiyot» jurnali

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Articles

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