DINAMIK NARX SHAKLLANTIRISHNI JORIY ETISHDA ASOSIY MUAMMOLAR VA ULARNI HAL ETISH YO‘LLARI
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https://doi.org/10.5281/zenodo.20180217##article.subject##:
dinamik narx shakllantirish, joriy etish muammolari, narx elastikligi, FMCG bozori, gibrid pricing, raqamli infratuzilma.##article.abstract##
Mazkur maqolada dinamik narx shakllantirishni joriy etish jarayonida yuzaga keladigan asosiy muammolar
va ularni hal etish yo‘llari o‘rganilgan. Tadqiqot davomida raqamli infratuzilma yetishmasligi, ma’lumotlar sifati pastligi,
kadrlar salohiyati va iste’molchi xulq-atvori bilan bog‘liq muammolar tizimli tahlil qilindi. Ekonometrik va taqqoslama yondashuvlar
asosida ushbu omillarning narx boshqaruvi samaradorligiga ta’siri baholandi. Natijalar dinamik narx shakllantirish
samaradorligi bevosita ma’lumotlar sifati va texnologik infratuzilmaga bog‘liqligini ko‘rsatdi. Shuningdek, gibrid narx
shakllantirish modeli asosida muammolarni bosqichma-bosqich bartaraf etish mumkinligi asoslandi. Tadqiqot natijalari
savdo korxonalarida narx siyosatini takomillashtirishda muhim amaliy ahamiyatga ega.
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