Some considerations about the specific features of advertising texts
DOI:
https://doi.org/10.5281/zenodo.15541620Ключевые слова:
advertising discourse, linguistic influence, social communication, manipulation strategies, market economy, motivational impact, sociolinguistic contextАннотация
This article examines the specific linguistic and communicative features of advertising
texts within the context of contemporary market relations. Special attention is paid to the influence of
advertising language on the recipient’s consciousness and social behavior. The study synthesizes
findings from linguistics, sociolinguistics, and motivational psychology to highlight the persuasive
and manipulative functions of advertising discourse. The role of advertising texts in shaping
consumer culture and reflecting societal values is also discussed
Библиографические ссылки
Mustaqimova Q. S., Usmanjonovna A. M. et al. Formation of scientific outlook and mental
education of students // International Journal of Psychosocial Rehabilitation. – 2020. – T. 24. – №
– B. 304–310.
Mustaqimova Q. S. Peculiar features of the modern media language // Theoretical & Applied
Science. – 2020. – № 3. – B. 108–110.
Mustaqimova Qunduz Sobirovna. The role of the language of advertising as means of speech in
mass-media // Central Asian Journal of Literature, Philosophy and Culture. – 2021. – T. 2. – №
– B. 33–38.
Mustaqimova Q. S. Analysis of the reflection of national culture in Uzbek advertising // BEST
Journal of Innovation in Science, Research and Development. – 2024. – № 3. – Issue 4. – B. 4.
Mustaqimova Q. S. Psycholinguistic aspects of speech impact // Journal Eurasian Research
Bulletin. – 2022. – № 5. – B. 30–37. [Genius Journals Publishing Group].
Cook G. The discourse of advertising. – London: Routledge, 1996 [1992].
Dyer G. Advertising as communications. – London: Routledge, 1995.
Goddard A. The language of advertising. – London: Routledge, 1998.
Медведева Е. В. Рекламная коммуникация. – М.: Едиториал УРСС, 2003. – 279 с.
O‘zbek tilining izohli lug‘ati. – Toshkent: “O‘zbekiston nashriyoti”, 2021. – B. 373–374.
Загрузки
Опубликован
Выпуск
Раздел
Лицензия
Copyright (c) 2025 MUHANDISLIK VA IQTISODIYOT
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.