Some considerations about the specific features of advertising texts

Kunduz Mustaqimova

doi:10.5281/zenodo.15541620

Some considerations about the specific features of advertising texts

Authors

Mustaqimova Kunduz Sobirovna

DOI:

https://doi.org/10.5281/zenodo.15541620

Keywords:

advertising discourse, linguistic influence, social communication, manipulation strategies, market economy, motivational impact, sociolinguistic context

Abstract

This article examines the specific linguistic and communicative features of advertising
texts within the context of contemporary market relations. Special attention is paid to the influence of
advertising language on the recipient’s consciousness and social behavior. The study synthesizes
findings from linguistics, sociolinguistics, and motivational psychology to highlight the persuasive
and manipulative functions of advertising discourse. The role of advertising texts in shaping
consumer culture and reflecting societal values is also discussed

Author Biography

Mustaqimova Kunduz Sobirovna

Senior lecturer
Bukhara State Engineering and Technical University

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Some considerations about the specific features of advertising texts

Some considerations about the specific features of advertising texts

Authors

DOI:

Keywords:

Abstract

Author Biography

Mustaqimova Kunduz Sobirovna

References

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