ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN

Anvar DEBERDIYEV

ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN

Authors

Anvar DEBERDIYEV

Keywords:

retail trade, pricing strategy, EDLP, High-Low pricing, retail concentration, promotion, private label, Uzbek retail market.

Abstract

This study provides an empirical and comparative assessment of pricing strategies applied by leading retail
chains in Uzbekistan. Based on the cases of Korzinka, Makro, and Havas, the research evaluates the price index, promotional
intensity, price variation, and private label positioning. The findings indicate the emergence of discount (EDLP),
hybrid, and High-Low pricing models in the Uzbek retail market. The study scientifically confirms the decisive role of pricing
strategy in ensuring market segmentation and competitive advantage

Author Biography

Anvar DEBERDIYEV

Doctoral Student at the ISFT Institute

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ASSESSMENT OF PRICING STRATEGIES APPLIED BY LEADING RETAIL CHAINS IN UZBEKISTAN