TURIZM SOHASIDA RAQOBAT AFZALLIKLARINI YARATISHDA MARKETINGNING ROLI
DOI:
https://doi.org/10.5281/zenodo.17422140Keywords:
turizm, marketing, raqobat afzalligi, bozor segmentatsiyasi, raqamli marketing, brending, barqaror rivojlanish.Abstract
Mazkur tezisda turizm sohasida raqobat afzalliklarini yaratishda marketingning roli tahlil qilingan. Tadqiqotda
turizm industriyasining o‘ziga xos xususiyatlari, bozor segmentatsiyasi, differensial, raqamli va brending strategiyalarining
amaliy ahamiyati yoritilgan. Shuningdek, ichki va tashqi turizmda marketingning o‘ziga xos yondashuvlari hamda ularning
iqtisodiy samaradorlikka ta’siri ko‘rib chiqilgan. Natijalar shuni ko‘rsatadiki, marketing strategiyalarining integratsiyalashgan
qo‘llanilishi turizm korxonalarining barqaror rivojlanishi va raqobatbardoshligini oshirishda muhim omil hisoblanadi.
References
Kotler, P., Bowen, J. T., & Makens, J. C. (2017). Marketing for Hospitality and Tourism (7th ed.). Pearson.
Middleton, V. T. C., Fyall, A., Morgan, M., & Ranchhod, A. (2018). Marketing in Travel and Tourism (5th ed.). Routledge.
Holloway, J. C. (2016). The Business of Tourism (10th ed.). Pearson Education.
Porter, M. E. (2008). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
O‘zbekiston Respublikasi Turizmni rivojlantirish davlat qo‘mitasi. (n.d.). Rasmiy sayt. Retrieved September 19, 2025,
from http://www.uzbektourism.uz
UNWTO. (2023). Tourism Market Trends. Madrid: United Nations World Tourism Organization.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 MUHANDISLIK VA IQTISODIYOT
This work is licensed under a Creative Commons Attribution 4.0 International License.