HUNARMANDCHILIK VA ETNOTURIZM: SAMARQANDDA SULOLAVIY ANʻANALARNING TURIZM MAHSULOTIGA AYLANISHI
DOI:
https://doi.org/10.5281/zenodo.20691866Keywords:
hunarmandchilik, etnoturizm, sulolaviy an’analar, turizm mahsuloti, qiymat zanjiri, Samarqand, raqamli platforma, klaster yondashuv, iqtisodiy samaradorlik, madaniy meros.Abstract
Ushbu maqola Samarqand viloyatidagi sulolaviy hunarmandchilik an’analarining zamonaviy etnoturizm
mahsulotiga transformatsiya jarayonlarini o‘rganadi. Tadqiqotda IMRAD metodologiyasi asosida hunarmandchilik klasterlarining
turizm qiymat zanjirlaridagi o‘rni, raqamli platformalar orqali mahalliy hunarmandlar mahsulotlarini xalqaro bozorga
olib chiqish mexanizmlari va etnoturizm marshrutlarining iqtisodiy samaradorligi tahlil qilingan. Samarqandning tarixiy
hunarmandchilik mahallalari — Konigil qog‘ozsozlik, G‘ijduvon kulolchiligi, Urgut do‘ppichilik an’analari misolida sulolaviy
bilimlarni tijoratlashtirish modeli ishlab chiqilgan. Tadqiqot natijalari shuni ko‘rsatadiki, an’anaviy hunarmandchilikni turizm
mahsulotiga integratsiya qilish natijasida mahalliy aholining daromad darajasi o‘rtacha 34 foizga oshishi mumkin
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