RAQAMLI DAVRDA OILAVIY TURIZM: XIZMATLARNI ONLAYN PLATFORMALARDA (BOOKING, AIRBNB) MUVAFFAQIYATLI SOTISH
DOI:
https://doi.org/10.5281/zenodo.20612446Ключевые слова:
raqamli turizm, oilaviy turizm, Booking.com, Airbnb, onlayn platforma, raqamli marketing, sayyohlik xizmatlari, mehmon uyi, reyting tizimi, kontent-strategiya.Аннотация
Ushbu maqolada raqamli davrda oilaviy turizm subyektlarining xalqaro onlayn platformalar (Booking.com,
Airbnb va shunga o‘xshashlar) orqali xizmatlarini sotish mexanizmlari ilmiy tadqiq etiladi. Tadqiqotning asosiy maqsadi
oilaviy turizm biznesining raqamli platformalardagi muvaffaqiyat omillarini aniqlash va Samarqand viloyati misolida samarali
sotish modelini ishlab chiqishdan iborat. Tadqiqotda anketa so‘rovi, ekspert intervyu, kontent-tahlil va korrelyatsion
tahlil usullari qo‘llanilgan. Natijalar shuni ko‘rsatdiki, Booking.com va Airbnb platformalarida joylashgan oilaviy turistik
subyektlarning daromadi shu platformalarda mavjud bo‘lmagan subyektlarga nisbatan o‘rtacha 3,4 baravar yuqori bo‘lib,
bandlik darajasi 67 foizdan 89 foizgacha o‘sishi qayd etilgan. Maqolada raqamli platformalarda muvaffaqiyatli sotishning
besh asosiy ustuni va amaliy taklif-tavsiyalar ishlab chiqilgan.
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