Tashqi bozorlarda tovarlarning raqobatbardoshligini oshirishda zamonaviy marketingdan foydalanish

Tashqi bozorlarda tovarlarning raqobatbardoshligini oshirishda zamonaviy marketingdan foydalanish

##article.authors##

  • Meliqulov Abduhalil Norinovich

##plugins.pubIds.doi.readerDisplayName##:

https://doi.org/10.5281/zenodo.15760890

##article.subject##:

globallashgan iqtisodiyot, zamonaviy marketing vositalari, marketingning asosiy vazifasi, marketing tadqiqotlari, raqobat muhitini tahlil qilish, iste’molchi xulq-atvorini o‘rganish, mahsulotni tashqi bozorda raqobatbardosh qilib joylashtirish, xalqaro mijozlar ishonchi

##article.abstract##

Mazkur maqolada tashqi bozorlarda tovarlarning raqobatbardoshligini oshirishga ta’sir etuvchi asosiy omillar,
milliy va xalqaro amaliyot tahlili, keskin raqobat sharoitida mahsulot sifati, raqamli va mijozga yo‘naltirilgan marketing
orqali bozorda ustunlikka erishish yo‘llari yoritib berilgan

Биография автора

Meliqulov Abduhalil Norinovich


Toshkent davlat iqtisodiyot universiteti tadqiqotchisi

Библиографические ссылки

Bekmurodov A.Sh. - Marketing nazariyasi va amaliyoti, Toshkent, 2021.

Ergashxodjayeva Sh.Dj., Yusupov M. Marketing. Darslik. – T.: “Innovatsion rivojlanish nashriyot - matbaa uyi”, 2024,

bet.

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Marketing 6.0: AI for Human Wellbeing Wiley Publishing, 2024.

Chaffey, Dave Digital Marketing: Strategy, Implementation and Practice, 9th Edition Pearson Education, 2024.

Lemon, Katherine N. & Verhoef, Peter C. Customer Experience Management in the Age of AI Harvard Business

Review Press, 2025 (expected).

Kannan, P. K., & Li, Hongshuang (Alice) AI-Driven Marketing in Global Contexts Springer, 2024.

Philip Kotler, Kevin Lane Keller — Marketing Management, 15th edition, Pearson Education, 2016.

Jean-Pierre Jeannet, H. David Hennessey — Global Marketing Strategies, 6th edition, Houghton Mifflin, 2004.

Al Ries & Jack Trout - Positioning: The Battle for Your Mind, McGraw-Hill, 2000.

Hermawan Kartajaya, Philip Kotler, Iwan Setiawan — Marketing 4.0: Moving from Traditional to Digital, Wiley, 2017.

Iwan Setiawan, Philip Kotler, Hermawan Kartajaya — Marketing 5.0: Technology for Humanity, Wiley, 2021.

Загрузки

##submissions.published##

2025-06-01

##issue.issue##

##issue.vol## 3 ##issue.no## 6 (2025): «Muhandislik va Iqtisodiyot» jurnali

##section.section##

Articles

Лицензия

Copyright (c) 2025 MUHANDISLIK VA IQTISODIYOT

Лицензия Creative Commons

Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.