Maishiy kimyo tovarlari B2B segmentida omnichannel marketing strategiyalarining qoʻllanishi
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https://doi.org/10.5281/zenodo.15300574##article.subject##:
omnichannel marketing, B2B strategiya, maishiy kimyo, kanal integratsiyasi, mijoz tajribasi, logistika, raqamli transformatsiya##article.abstract##
Ushbu tadqiqotda maishiy kimyo tovarlari B2B segmentida omnichannel marketing
strategiyalarining qoʻllanishi konseptual tahlil asosida oʻrganildi. Ilmiy adabiyotlar, nazariy modellar
va grafik tahlillar orqali omnichannel strategiyaning asosiy komponentlari – kanallar integratsiyasi,
mijoz tajribasi, logistika va texnologik infratuzilma – tizimlashtirildi. Tahlillar omnichannel
yondashuvning xizmat sifati, brend sodiqligi va operatsion samaradorlikka taʼsirini tasdiqladi.
Natijalar ushbu modelning maishiy kimyo sanoatida raqobatbardosh yechim sifatida qoʻllanishini
asoslaydi.
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