ATTRACTING INVESTMENTS FROM FINANCIAL MARKETS AND FACTORS INFLUENCING THE INCREASE OF THEIR ATTRACTIVENESS

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This article systematically examines the process of attracting investments from financial markets and the key
factors influencing the enhancement of their attractiveness. The relevance of the study is determined by the volatility of
global capital flows, the growing need for institutional reforms in developing countries, and the intensification of competition
in international financial markets. The research analyzes, from both theoretical and empirical perspectives, the influence
of institutional quality, macroeconomic stability, legal guarantees, financial infrastructure, the level of digitalization, and
information transparency on investment attractiveness. The results of the analysis indicate that investment inflows are
closely associated with the rule of law, the depth of capital markets, and the diversification of financial instruments.
The study also identifies existing challenges and proposes practical recommendations aimed at improving investment
attractiveness and strengthening financial market development