O‘ZBEKISTON EKSPORTYOR KORXONALARINING YANGI BOZORLARGA CHIQISHIDA FAOL MARKETING VOSITALARIDAN FOYDALANISH HOLATI VA MUAMMOLARI
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https://doi.org/10.5281/zenodo.18558056##article.subject##:
eksportyor korxonalar, yangi bozorlarga chiqish, faol marketing vositalari, raqamli marketing, marketing samaradorligi, integral kommunikatsiyalar##article.abstract##
Ushbu maqolada O‘zbekiston eksportyor korxonalarining yangi bozorlarga chiqish jarayonida faol marketing
vositalaridan foydalanish holati va mavjud muammolari tahlil qilinadi. Raqamli iqtisodiyot sharoitida tashqi bozorlarga
kirish jarayoni tezkor qaror qabul qilish, ikki tomonlama kommunikatsiya va o‘lchanadigan marketing natijalarini talab
qilmoqda. Biroq amaliyotda ko‘plab eksportyor korxonalarda faol marketing vositalari tizimli emas, balki fragmentar
qo‘llanilayotgani kuzatilmoqda. Tadqiqotdagi asosiy bilim bo‘shlig‘i faol marketing vositalarining yangi bozorlarga chiqish
natijalariga ta’sirini kompleks baholash mexanizmlari va yagona boshqaruv modeli yetarli darajada ishlab chiqilmagani
bilan izohlanadi.
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Загрузки
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