RAQAMLI MARKETING TADQIQOTLARI ASOSIDA SOTISH SAMARADORLIGINI OSHIRISH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.19663570Ключевые слова:
raqamli marketing, sotish samaradorligi, CRM, web-analitika, konversiya, marketing analitikasi, customer journey.Аннотация
Maqolada raqamli marketing tadqiqotlari asosida sotish samaradorligini oshirish mexanizmlari nazariy va
amaliy jihatdan tahlil qilindi. Tadqiqotda web-analitika, CRM tizimlari, sun’iy intellekt va marketing analitikasi vositalarining
sotish voronkasi bosqichlariga ta’siri o‘rganildi. Kirish ma’lumotlari, tahlil mexanizmlari va chiqish ko‘rsatkichlari
o‘rtasidagi bog‘liqlik konseptual model asosida tizimlashtirildi. Xalqaro statistik ma’lumotlar va milliy iqtisodiy
ko‘rsatkichlar asosida mexanizmlarning samaradorligi asoslandi. Natijada sotish jarayonini optimallashtirishga xizmat
qiluvchi integratsiyalashgan yondashuv ishlab chiqildi hamda kichik va o‘rta biznes subyektlari uchun amaliy tavsiyalar
shakllantirildi.
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