TADBIRKORLIK FAOLIYATIDA SUBYEKTIV RISKNI SHAKLLANTIRUVCHI KOGNITIV OMILLAR VA ULARNI BOSHQARISH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.19516910Ключевые слова:
subyektiv risk, kognitiv omillar, heuristika, biaslar, qaror qabul qilish, tavakkalchilik, behavioral economics, risk menejment, tadbirkorlik, noaniqlik.Аннотация
Mazkur maqolada tadbirkorlik faoliyatida subyektiv riskning shakllanishida muhim rol o‘ynaydigan kognitiv
omillar tizimli ravishda tahlil qilinadi. Xususan, qaror qabul qilish jarayonida inson ongiga xos bo‘lgan kognitiv xatoliklar
(biaslar), “heuristik” yondashuvlar va psixologik predispozitsiyalar subyektiv riskni shakllantiruvchi asosiy determinantlar
sifatida ko‘rib chiqiladi. Tadqiqotda subyektiv riskni obyektiv riskdan farqlovchi jihatlar ochib beriladi hamda ularni
boshqarishning institutsional, metodologik va xulq-atvorga asoslangan mexanizmlari ishlab chiqiladi. Natijada, tadbirkorlik
subyektlari uchun kognitiv jihatdan asoslangan risk boshqaruvi modeli taklif etiladi.
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