QISHLOQ XO‘JALIGI MAHSULOTLARI UCHUN BARQAROR BREND QIYMATINI SHAKLLANTIRISH STRATEGIYALARI
DOI:
https://doi.org/10.5281/zenodo.18200152Ключевые слова:
barqaror brendlash, brend qiymati, qishloq xo‘jaligi mahsulotlari, ekologik tozalik, hududiy identifikatsiya, ijtimoiy mas’uliyat, raqamli marketing, eksport raqobatbardoshligiАннотация
Mazkur maqolada qishloq xo‘jaligi mahsulotlari uchun barqaror brend qiymatini shakllantirishning nazariy
va amaliy jihatlari yoritilgan. Tadqiqotda mahsulot sifati, ekologik tozalik, hududiy identifikatsiya, ijtimoiy mas’uliyat
va raqamli marketingning brend kapitaliga ta’siri tizimli ravishda tahlil qilingan. Jahon ilmiy yondashuvlari asosida
barqaror brendlash konsepsiyasining agrar sohada qo‘llanish imkoniyatlari ochib berilgan. Shuningdek, barqaror brend
qiymatini yaratishning bosqichma-bosqich algoritmik modeli taklif etilgan. Tadqiqot natijalari O‘zbekiston qishloq xo‘jaligi
mahsulotlarining eksport salohiyatini oshirish va xalqaro bozorlarda raqobatbardosh milliy brendlarni shakllantirishga
xizmat qiladi.
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