BANK SEKTORI RIVOJLANISHIDA MARKETING INSTRUMENTLARIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.18150534Ключевые слова:
raqamli marketing, bank xizmatlari, mobil banking, ijtimoiy tarmoq marketingi, kontekstli reklama, SEO, mijozlar qoniqishi, raqamli transformatsiyaАннотация
Ushbu maqolada bank sektori rivojlanishida marketing instrumentlaridan foydalanish o‘rganilgan.
Tadqiqotda zamonaviy raqamli marketing vositalari, jumladan, ijtimoiy tarmoqlarda marketing (SMM), qidiruv tizimlarini
optimallashtirish (SEO), kontent marketing, elektron pochta orqali marketing va mobil banking ilovalari tahlil qilingan.
Maqolada jahon raqamli banking bozorining o‘sishi, iste’molchilar xulq-atvori va bank sohasida turli raqamli marketing
kanallarining samaradorligi bo‘yicha statistik ma’lumotlar keltirilgan. Qiyosiy tahlil va xalqaro manbalardan olingan empirik
ma’lumotlar asosida maqolada raqamli marketing mijozlar bilan o‘zaro aloqani sezilarli darajada yaxshilashi, operatsion
xarajatlarni kamaytirishi va bank sohasida rentabellikni oshirishi isbotlangan. Tadqiqot natijalari shuni ko‘rsatadiki, keng
qamrovli raqamli marketing strategiyalarini joriy etgan banklar mijozlar qoniqish darajasi va bozordagi raqobatbardoshlik
bo‘yicha yuqori ko‘rsatkichlarga erishadi.
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