TIJORAT BANKLARIDA MARKETING FAOLIYATINI TAKOMILLASHTIRISH VA UNING AMALIY IMKONIYATLARI
DOI:
https://doi.org/10.5281/zenodo.18073613Ключевые слова:
tijorat banki, bank marketingi, marketing strategiyalari, raqobatbardoshlik, mijozlar, raqamli marketingАннотация
Mazkur maqolada tijorat banklarida marketing faoliyatini takomillashtirish masalalari ilmiy-nazariy va amaliy
jihatdan tahlil qilingan. Tadqiqot doirasida bank marketingining zamonaviy yo‘nalishlari, mijozlarga yo‘naltirilgan marketing
strategiyalari hamda raqamli marketing vositalaridan samarali foydalanish imkoniyatlari ochib berilgan. Shuningdek,
marketing faoliyatini rivojlantirish orqali tijorat banklarining raqobatbardoshligini oshirishga qaratilgan amaliy taklif va
xulosalar ishlab chiqilgan
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