NODAVLAT OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATI SAMARADORLIGINI OSHIRISH VA TAKOMILLASHTIRISH BO‘YICHA XORIJIY TAJRIBALAR
DOI:
https://doi.org/10.5281/zenodo.17763469Ключевые слова:
Nodavlat oliy ta’lim muassasalari, marketing faoliyati, raqamli marketing, xorijiy tajriba, ta’lim bozori, brend boshqaruvi, abituriyentlarni jalb qilish, marketing strategiyasi, talaba tajribasi, innovatsion yondashuvlar, raqobatbardoshlik, ta’lim xizmatlari, kommunikatsion texnologiyalar, onlayn platformalar, strategik boshqaruvАннотация
Mazkur maqolada nodavlat oliy ta’lim muassasalarida marketing faoliyatining samaradorligini oshirish
va uni takomillashtirishda xorijiy tajribalar o‘rganilgan. Raqobat keskin kuchayib borayotgan ta’lim bozorida nodavlat
OTMlar uchun marketing strategiyalarini yangilash, talabalarga yo‘naltirilgan yondashuvni kuchaytirish hamda
raqamli kommunikatsiyalarni keng joriy etish muhim ahamiyat kasb etadi. Tadqiqot davomida AQSh, Buyuk Britaniya,
Germaniya, Janubiy Koreya, Singapur kabi mamlakatlar oliy ta’lim sohasidagi ilg‘or marketing amaliyotlari tahlil qilinib,
ularning O‘zbekiston sharoitida qo‘llash imkoniyatlari baholangan. Xususan, raqamli marketing, brend boshqaruvi,
talaba tajribasini yaxshilash, onlayn platformalar orqali jalb qilish, ma’lumotlarga asoslangan strategik qarorlar qabul
qilish kabi yondashuvlarning afzalliklari yoritib berilgan. Maqola xorijiy tajribalar asosida nodavlat OTMlar marketingini
samarali tashkil etish, universitet imidjini mustahkamlash, abituriyentlar bilan interaktiv aloqalarni rivojlantirish va ta’lim
xizmatlarining raqobatbardoshligini oshirish bo‘yicha amaliy takliflar ishlab chiqishni nazarda tutadi. Tadqiqot natijalari
nodavlat oliy ta’lim muassasalarida marketing faoliyatini takomillashtirishning ilmiy-nazariy asoslarini mustahkamlashga
xizmat qiladi.
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