IQTISODIYOT VA TA’LIM BOSHQARUVI: O‘ZBEKISTONDA TA’LIM BRENDINGI UCHUN IQTISODIY JIHATLAR
DOI:
https://doi.org/10.5281/zenodo.17657644Ключевые слова:
ta’lim brendingi, AHP–survival modeli, iqtisodiy modellashtirish, institutsional chidamlilik, brend idroki, moliyaviy barqarorlik, oliy ta’lim boshqaruviАннотация
Ushbu maqola O‘zbekiston oliy ta’lim muassasalarida institutsional brendingni baholash va boshqarish
jarayoniga iqtisodiy modellashtirishni integratsiya qilishning ilmiy asoslarini tahlil qiladi. Tadqiqot AHP–survival gibrid
modeli yordamida brend barqarorligini belgilovchi iqtisodiy, boshqaruviy, idrokiy hamda xulqiy omillar o‘rtasidagi kompleks
munosabatlarni aniqlaydi. Empirik ma’lumotlar juft taqqoslash, parametrik survival regressiya va normallashtirilgan
indikatorlar asosida qayta ishlanib, oliy ta’lim tizimida brending strategiyalarining chidamliligi, moliyaviy barqarorlikning
ustuvor roli, boshqaruv muvofiqligi va institutsional tezkorlik dinamikasini yoritadi. Natijalar O‘zbekistonda barqaror ta’lim
brendingi siyosatini shakllantirishda gibrid analitik modellar samarali vosita bo‘lishi mumkinligini tasdiqlaydi
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