TASHKILOTDA PR (PUBLIC RELATIONS) XIZMATINING IQTISODIY ROLI VA SAMARADORLIGI
DOI:
https://doi.org/10.5281/zenodo.17500443Ключевые слова:
PR xizmati, PR xizmatining byudjeti, obro‘li resurslar, brend, ishonch, moliyaviy samara, PR strategiyalari, byudjet samaradorligi, iqtisodiy barqarorlik, raqobatbardoshlikni ta’minlash, kommunikatsion boshqaruv, korporativ imij, reputatsion kapitalАннотация
Ushbu maqolada zamonaviy tashkilotlarda PR (Public Relations) xizmatining iqtisodiy mazmuni, ularning
korporativ boshqaruv tizimidagi o‘rni va strategik ahamiyati chuqur tahlil qilingan. PR faoliyatining iqtisodiy samaradorligini
oshirishda brend imijini shakllantirish, jamoatchilik bilan o‘zaro ishonchli aloqalarni yo‘lga qo‘yish hamda kommunikatsion
resurslardan oqilona foydalanishning roli yoritilgan. Shuningdek, ilmiy manbalar asosida PR xizmatining byudjetini
shakllantirish mexanizmlari, resurslarni taqsimlashning zamonaviy modellari hamda ularning tashkilot rentabelligi va
raqobatbardoshligiga ta’siri o‘rganilgan. Maqolada PR strategiyalarining iqtisodiy barqarorlikni ta’minlashdagi funksional
yondashuvlari hamda samaradorlik mezonlari asoslab berilgan. Tadqiqot natijalari asosida PR xizmatining iqtisodiy
foydasini aniqlash, byudjetni optimallashtirish va tashkilotning uzoq muddatli reputatsion kapitalini mustahkamlash
bo‘yicha amaliy tavsiyalar ishlab chiqilgan
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