DATA-DRIVEN STRATEGIK MENEJMENT: MA’LUMOTLARGA ASOSLANGAN BOSHQARUVNING ZAMONAVIY KORXONALAR RIVOJLANISHIDAGI AHAMIYATI
DOI:
https://doi.org/10.5281/zenodo.21289067Keywords:
data-driven menejment, strategik menejment, Big Data, Business Intelligence, sun’iy intellekt, raqamli transformatsiya, strategik qarorlar, korxona samaradorligi, analitik boshqaruv, raqobatbardoshlik, ma’lumotlarga asoslangan boshqaruv.Abstract
Mazkur maqolada data-driven strategik menejmentning zamonaviy korxonalar faoliyatidagi ahamiyati,
strategik qarorlar qabul qilish jarayonidagi o‘rni hamda korxonalarning uzoq muddatli raqobatbardoshligini ta’minlashdagi
roli ilmiy-nazariy va amaliy jihatdan tahlil qilingan. Raqamli iqtisodiyot sharoitida ma’lumotlar hajmining keskin ortishi boshqaruv
tizimlarini takomillashtirishni hamda qarorlar qabul qilishda an’anaviy yondashuvlardan ma’lumotlarga asoslangan
boshqaruv modeliga o‘tishni taqozo etmoqda. Tadqiqot davomida Big Data texnologiyalari, Business Intelligence platformalari,
sun’iy intellekt va mashinaviy o‘qitish vositalarining strategik menejmentdagi qo‘llanilish imkoniyatlari o‘rganilgan
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