The main influencers of the quality assurance in tertiary education

Abstract

Globalization and advanced information technology have created competitive environment
for education market, simplifying academic mobility process and affording every student to apply
for it. In order to keep its market share educational establishments started developed different
marketing technologies to create and strengthening own brand, where much attention is paid to the
quality assurance of education service. Education quality service and influencers of this process in
Uzbekistan and abroad has been considered in the article.