INNOVATSION MARKETING KONSEPSIYASIGA O‘TISH ORQALI KORXONALAR RAQOBATBARDOSHLIGINI OSHIRISHNING TASHKILIY-IQTISODIY MEXANIZMLARINI BAHOLASH VA MODELLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.19682065Keywords:
innovatsion marketing, raqobatbardoshlik, ekonometrik model, baholash mezonlari, regressiya tahlili, raqamli iqtisodiyot, tashkiliy-iqtisodiy mexanizmAbstract
Mazkur maqolada korxonalar raqobatbardoshligini oshirish yo‘lida innovatsion marketing konsepsiyasiga
o‘tishning tashkiliy-iqtisodiy mexanizmlarini baholash va modellashtirish masalasi tadqiq etilgan. Tadqiqotda ekonometrik
tahlil, ko‘p omilli regressiya modeli hamda SWOT-tahlil usullaridan foydalanilgan. O‘zbekiston Respublikasida 2020–
2024-yillar davomida shakllangan statistik ma’lumotlar asosida innovatsion marketing ko‘rsatkichlari bilan korxonalar
raqobatbardoshligi o‘rtasidagi bog‘liqlik aniqlangan. Taklif etilgan kompleks baholash modeli innovatsion marketing
samaradorligini miqdoriy baholash hamda korxonalar o‘rtasida qiyosiy tahlillarni amalga oshirish imkonini beradi.
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