ELEKTRON TIJORATDA MA’LUMOTLAR (BIG DATA) VA SUN’IY INTELLEKT ASOSIDA RAQOBAT USTUNLIGINI OSHIRISH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.18231023Keywords:
elektron tijorat, Big Data, sun’iy intellekt, raqobat ustunligi, raqamli iqtisodiyotAbstract
Mazkur maqolada elektron tijoratda Big Data va sun’iy intellekt texnologiyalari asosida raqobat ustunligini
oshirish mexanizmlari tahlil qilinadi. Tadqiqotda ma’lumotlarga asoslangan boshqaruv, sun’iy intellekt yordamida
shaxsiylashtirilgan marketing, dinamik narx belgilash va logistika jarayonlarini optimallashtirishning iqtisodiy
samaradorlikka ta’siri asoslab beriladi. Natijalar Big Data va AI integratsiyasi elektron tijorat subyektlarining barqaror
raqobatbardoshligini ta’minlashda muhim strategik omil ekanini ko‘rsatadi
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