ISHLAB CHIQARISH KORXONALARIDA MARKETING TADQIQOTLARINI TAKOMILLASHTIRISH YO‘LLARI
DOI:
https://doi.org/10.5281/zenodo.17785270Keywords:
korxona, bozor, takomillashtirish, xaridor, so‘rov, kuzatuv, mahsulot, samaradorlikAbstract
Mazkur maqolada marketing tadqiqotlari usullarini kengaytirish, bozor munosabatlarida keng qo‘llaniladigan
ekspert so‘rovlari, fokus guruhlar, panel tadqiqotlar va boshqa usullardan foydalanish, axborotni to‘plash va saralash
tizimini joriy etish, ya’ni marketing axborotlari monitoringini yurita oladigan tuzilmani shakllantirish hamda iste’molchilarni
o‘rganishda elektron axborot texnologiyalaridan keng foydalanish masalalari yoritilgan.
References
Gary Armstrong. Philip Kotler. Michael Marker. Marketing in introduction. England, 2016, paperback: 720 pages,
Pearson.
Philip Kotler. Kavin Lane Ketler. Marketing Management. Pearson Education, Inc. publishing as Prestige Hall,
USA,2012y.
Kotler F., Armstrong G., Vong V., Sonders Dj. Osnovы marketinga, 5-e evropeyskoe izd. Uchebnik. – M.: OOO
“I.D.Vilyams, 2013. – 752 s.
Ergashxodjaeva SH.J., Qosimova M.S., YUsupov M.A. Marketing. Darslik. – T.: TDIU, 2011. – 202 b.
Musaeva Sh.A. Marketing tadqiqotlari. Darslik “STAR-SEL” MChJ nashriyot va ijodiy bo‘limi. Samarqand-2023
Musaeva Sh.A. Integrallashtirilgan marketing kommunikatsiyasi O‘quv qo‘llanma “Mahorat” nashriyoti, Samarqand –
Downloads
Published
Issue
Section
License
Copyright (c) 2025 MUHANDISLIK VA IQTISODIYOT
This work is licensed under a Creative Commons Attribution 4.0 International License.