XALQARO SAVDODA MARKETING ROLI: EKONOMETRIK MODELLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.17516251Keywords:
xalqaro marketing, eksport intensivligi, econometrik model, SEM, marketing samaradorligi, raqobatbardoshlikAbstract
Ushbu tezisda xalqaro savdoda marketingning roli va uning eksport natijalariga ta’siri ekonometrik
modellashtirish asosida tahlil qilingan. MIMIC–SEM yondashuvi yordamida marketing intensivligi, eksport samaradorligi
va institutsional omillar o‘rtasidagi bog‘liqlik o‘rganilgan. Natijalar marketing investitsiyalarining o‘sishi korxonalarning
raqobatbardoshligini va savdo hajmini oshirayotganini ko‘rsatdi.
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