Maishiy kimyo tovarlari B2B segmentida omnichannel marketing strategiyalarining qoʻllanishi
DOI:
https://doi.org/10.5281/zenodo.15300574Keywords:
omnichannel marketing, B2B strategiya, maishiy kimyo, kanal integratsiyasi, mijoz tajribasi, logistika, raqamli transformatsiyaAbstract
Ushbu tadqiqotda maishiy kimyo tovarlari B2B segmentida omnichannel marketing
strategiyalarining qoʻllanishi konseptual tahlil asosida oʻrganildi. Ilmiy adabiyotlar, nazariy modellar
va grafik tahlillar orqali omnichannel strategiyaning asosiy komponentlari – kanallar integratsiyasi,
mijoz tajribasi, logistika va texnologik infratuzilma – tizimlashtirildi. Tahlillar omnichannel
yondashuvning xizmat sifati, brend sodiqligi va operatsion samaradorlikka taʼsirini tasdiqladi.
Natijalar ushbu modelning maishiy kimyo sanoatida raqobatbardosh yechim sifatida qoʻllanishini
asoslaydi.
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