MODA BRENDLARINI BOSHQARISHDA MARKETING MENEJMENTI VA ISTE’MOLCHILAR XULQ-ATVORINING O‘ZARO TA’SIRINI BAHOLASH
Abstract
Mazkur maqolada moda brendlarini boshqarishda marketing menejmenti va iste’molchilar xulq-atvorining o‘zaro bog‘liqligi hamda uning brend raqobatbardoshligidagi o‘rni nazariy jihatdan tahlil qilinadi. Moda bozorida iste’molchilar ehtiyojlari, xarid motivlari, brend imiji, mahsulot dizayni, narx siyosati va raqamli marketing vositalarining xarid qarorlarini shakllantirishdagi o‘rni yoritiladi. Shuningdek, iste’molchilarning brendga bo‘lgan munosabati, ishonchi va sodiqligini rivojlantirishda marketing strategiyalarining ahamiyati tahlil qilinadi. Tadqiqot doirasida moda brendlarini samarali boshqarish, iste’molchilar talabini aniqlash va marketing faoliyatini maqsadli auditoriya xususiyatlariga moslashtirishga qaratilgan yondashuvlar ko‘rib chiqiladi. Olingan nazariy xulosalar moda korxonalarida marketing menejmenti samaradorligini oshirish, mijozlar bilan uzoq muddatli munosabatlarni shakllantirish va brendning bozordagi mavqeyini mustahkamlash bo‘yicha ilmiy-amaliy tavsiyalar ishlab chiqishga xizmat qiladi.Keywords
moda industriyasi, moda brendi, marketing menejmenti, iste’molchilar xulq-atvori, xarid qarorlari, brend imiji, brend sodiqligi, iste’molchilar talabi, raqamli marketing, marketing strategiyasi, mijozlar tajribasi, raqobatbardoshlikReferences
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