MODA INDUSTRIYASIDA INNOVATSION MENEJMENTNI SHAKLLANTIRISHNING NAZARIY-KONSEPTUAL ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.23228929Abstract
Ushbu tezisda moda industriyasida innovatsion menejmentni shakllantirishning nazariy-konseptual asoslari tadqiq etilgan. Unda innovatsiya tushunchasining iqtisodiy va boshqaruv mazmuni, innovatsion menejmentning asosiy elementlari hamda moda industriyasining kreativ va texnologik xususiyatlari o‘zaro bog‘liqlikda ko‘rib chiqilgan. Moda korxonalarida innovatsion menejment yangi mahsulot yaratish bilangina cheklanmay, kreativ g‘oyalarni shakllantirish, ularni baholash, resurslar bilan ta’minlash, ishlab chiqarish va marketing jarayonlariga integratsiya qilish hamda tijoratlashtirishni qamrab oluvchi yaxlit boshqaruv tizimi sifatida yoritilgan. Shuningdek, dizayn, texnologiya, raqamlashtirish, intellektual mulk, iste’molchi talabi va kreativ inson kapitalining uyg‘unligi moda industriyasida o‘ziga xos innovatsion boshqaruv modelini shakllantirishga xizmat qilishi ko‘rsatib berilgan.Keywords
moda industriyasi, innovatsiya, innovatsion menejment, kreativ industriya, kreativ kapital, innovatsion salohiyat, raqamli transformatsiya, dizayn, intellektual mulk, raqobatbardoshlikReferences
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