QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING AXBOROT TIZIMLARINI RIVOJLANTIRISHNING USTUVOR YO‘NALISHLARI
DOI:
https://doi.org/10.5281/zenodo.20669151Keywords:
marketing axborot tizimi, qurilish materiallari sanoati, raqamli transformatsiya, marketing razvedkasi, marketing analitikasi, CRM, katta maʼlumotlar, raqobatbardoshlikAbstract
Maqolada qurilish materiallari ishlab chiqaruvchi korxonalarda marketing axborot tizimlarini rivojlantirishning
ustuvor yoʻnalishlari tadqiq etilgan. Marketing axborot tizimining klassik tarkibiy qismlari raqamli transformatsiya
sharoitlariga moslashtirilgan. Tadqiqotda ichki maʼlumotlarni integratsiyalash, marketing razvedkasini raqamli kuzatuv
vositalari yordamida rivojlantirish, marketing tadqiqotlarida analitik va prognoz modellaridan samarali foydalanish hamda
mijozlar bilan munosabatlarni boshqarish tizimlarini takomillashtirish masalalari tahlil qilingan. Ilmiy manbalar asosida
marketing axborot tizimining konseptual arxitekturasi ishlab chiqilgan va uning ustuvor rivojlanish yoʻnalishlari asoslab
berilgan. Tadqiqot natijalari marketing qarorlarining aniqligini oshirish, bozor oʻzgarishlariga moslashuvchanlikni kuchaytirish,
mijozlar bilan hamkorlik samaradorligini yuksaltirish hamda korxonalarning raqobatbardoshligini yanada mustahkamlash
imkoniyatlarini namoyon etgan.
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