QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING FAOLIYATINING TASHKILIY TUZILMASINI OPTIMALLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.18725787Keywords:
marketing tashkiliy tuzilmasi, qurilish materiallari, optimallashtirish, strategik boshqaruv, funksional integratsiya, tashkiliy samaradorlikAbstract
Tadqiqotda qurilish materiallari ishlab chiqaruvchi korxonalarda marketing faoliyatining tashkiliy tuzilmasini
optimallashtirish masalalari nazariy jihatdan oʻrganildi. Adabiyotlar tahlili asosida funksional, divizion va matritsa
tuzilmalarining qurilish materiallari sanoatiga tatbiq etilish xususiyatlari aniqlandi. Marketing boʻlimlarining strategik,
taktik va operativ darajalararo integratsiyasini taʼminlovchi konseptual model ishlab chiqildi. Zamonaviy boshqaruv
nazariyalari kontekstida marketing tashkiliy tuzilmasining samaradorlik koʻrsatkichlari tizimlashtirildi. Tadqiqot natijalari
qurilish materiallari korxonalarida marketing faoliyatini tashkil etishning nazariy asoslarini boyitdi va tashkiliy tuzilmani
optimallashtirish boʻyicha ilmiy tavsiyalar shakllantirildi.
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