ELEKTRON TIJORAT BILAN SHUG‘ULLANUVCHI KORXONALARDA MIJOZLAR QONIQISH DARAJASI
DOI:
https://doi.org/10.5281/zenodo.20211582Keywords:
elektron tijorat, risklar tahlili, text-mining, mijozlar qoniqishi, UX dizayn, logistika, moliyaviy risklar, integral baholash.Abstract
Mazkur maqolada elektron tijorat platformalaridagi risklar text-mining va integral baholash usullari asosida
to‘rtta yo‘nalishda — mahsulot sifati, UX/interfeys, servis xizmatlari hamda logistika va moliyaviy jarayonlar kesimida
tizimli ravishda tahlil qilingan. Tadqiqot natijalari servis xizmatlari (27,0%) va mahsulot sifati (24,7%) bilan bog‘liq risklarning
ustunligini ko‘rsatdi. Shuningdek, elektron savdo tizimida mijozlar qoniqishini oshirish va risklarni samarali boshqarish
mexanizmlarini takomillashtirish zarurligi asoslab berilgan
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