O‘ZBEKISTON MAHSULOTLARINI XORIJIY BOZORLAR UCHUN TAYYORLASHDA FRANCHAYZING ASOSIDA NUFUZLI BRENDLAR BILAN HAMKORLIK VA QO‘SHMA LOYIHALAR MEXANIZMINI ISHLAB CHIQISH

Anvar Xodjayev

O‘ZBEKISTON MAHSULOTLARINI XORIJIY BOZORLAR UCHUN TAYYORLASHDA FRANCHAYZING ASOSIDA NUFUZLI BRENDLAR BILAN HAMKORLIK VA QO‘SHMA LOYIHALAR MEXANIZMINI ISHLAB CHIQISH

Authors

Anvar Xodjayev

Keywords:

franchayzing, eksport salohiyati, xorijiy brendlar, qo‘shma loyihalar, xalqaro bozor, eksportga tayyorlash, brend qiymati, raqobatbardoshlik, klaster yondashuvi, xalqaro standartlar

Abstract

Mazkur maqolada O‘zbekiston mahsulotlarini xorijiy bozorlarga tayyorlash jarayonida franchayzing asosida
nufuzli xorijiy brendlar bilan hamkorlik qilish hamda qo‘shma loyihalarni amalga oshirish mexanizmlarining ilmiy-amaliy
jihatlari tadqiq etilgan. Tadqiqot davomida franchayzing modelining eksport salohiyatini oshirishdagi o‘rni, mahsulotlarni
xalqaro standartlarga moslashtirish, brend qiymatini shakllantirish hamda ularning raqobatbardoshligini ta’minlash
omillari chuqur tahlil qilindi. Shuningdek, to‘qimachilik, meva-sabzavot, charm-poyabzal va farmatsevtika tarmoqlarining
eksport imkoniyatlari baholandi hamda ilg‘or xalqaro tajribalar asosida qo‘shma loyihalarni amalga oshirish mexanizmlari
ilmiy jihatdan asoslab berildi. Tadqiqot natijalariga ko‘ra, franchayzing modeli mahsulotlarni global bozorlarga olib chiqish,
texnologik transferni jadallashtirish va eksport infratuzilmasini rivojlantirishda samarali vosita hisoblanadi. Yakunda
O‘zbekiston sharoitida franchayzing asosidagi eksport modelini rivojlantirish bo‘yicha amaliy tavsiyalar ishlab chiqildi

Author Biography

Anvar Xodjayev

Buxoro davlat universiteti,
iqtisodiyot kafedrasi dotsenti, i.f.f.d (PhD)

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O‘ZBEKISTON MAHSULOTLARINI XORIJIY BOZORLAR UCHUN TAYYORLASHDA FRANCHAYZING ASOSIDA NUFUZLI BRENDLAR BILAN HAMKORLIK VA QO‘SHMA LOYIHALAR MEXANIZMINI ISHLAB CHIQISH