AGILE PROJECT MANAGEMENT IN THE DIGITAL ERA: STRATEGIES, FRAMEWORKS, AND BEST PRACTICES FOR SUCCESS

Abstract

Agile project management has become a leading methodology for organizations navigating rapid technological
change and evolving market demands. This article examines the principles, practices, and frameworks that shape
contemporary agile project management, including Scrum, Kanban, SAFe, and hybrid approaches. Based on an
analysis of empirical studies, industry case reports, and best-practice frameworks, the study demonstrates how agile
methodologies improve team productivity, enhance stakeholder satisfaction, and strengthen project outcomes. The paper
also addresses key challenges related to scaling agile in large organizations, managing distributed teams, and integrating
agile with traditional project management approaches. Furthermore, it proposes evidence-based strategies to support
successful agile transformation and continuous improvement across diverse organizational contexts