XIZMAT KO‘RSATISH SOHASIDA MIJOZLAR BILAN O‘ZARO MUNOSABATLAR RIVOJLANISH HOLATI TAHLILI
DOI:
https://doi.org/10.5281/zenodo.18392664Keywords:
xizmat ko‘rsatish sohasi, mijozlar bilan o‘zaro munosabatlar, xizmat sifati, mijoz qoniqishi, sodiqlik, inson kapitali, raqamli texnologiyalar, iqtisodiy barqarorlikAbstract
Zamonaviy iqtisodiyotda xizmat ko‘rsatish sohasi barqaror iqtisodiy o‘sish va raqobatbardoshlikni ta’minlovchi
muhim tarmoq sifatida shakllanmoqda. Ushbu sharoitda xizmatlar bozorida mijozlar bilan o‘zaro munosabatlarning
rivojlanish darajasi korxonalar faoliyati samaradorligini belgilovchi asosiy omillardan biri hisoblanadi. Mazkur maqolada
xizmat ko‘rsatish sohasida mijozlar bilan o‘zaro munosabatlar rivojlanishining amaldagi holati ilmiy jihatdan tahlil qilinib,
ushbu jarayonga ta’sir etuvchi asosiy iqtisodiy, tashkiliy va institutsional omillar aniqlangan. Tadqiqot davomida xizmat
sifati, inson kapitali, boshqaruv tizimi hamda raqamli texnologiyalarning mijozlar bilan munosabatlar shakllanishidagi
o‘rni asoslab berilgan. O‘tkazilgan tahlillar natijalari xizmat ko‘rsatish sohasida mijozlar bilan o‘zaro munosabatlarni
rivojlantirish mexanizmlarini takomillashtirish bo‘yicha ilmiy-amaliy xulosalar ishlab chiqish uchun nazariy asos bo‘lib
xizmat qiladi
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