HR MARKETING STRATEGIYALARINING KORXONA SAMARADORLIGIGA TA’SIRI

Zulfiya Adilova

doi:10.5281/zenodo.17785248

HR MARKETING STRATEGIYALARINING KORXONA SAMARADORLIGIGA TA’SIRI

Authors

Zulfiya Adilova

DOI:

https://doi.org/10.5281/zenodo.17785248

Keywords:

HR-marketing, korxona brendi (employer brending), inson kapitali, xodimlarni jalb qilish, ichki brending, tashqi brending, korxona samaradorligi, mehnat unumdorligi

Abstract

Ushbu maqolada HR marketing strategiyalarining korxona samaradorligiga ta’siri tahlil qilingan. Zamonaviy
mehnat bozori sharoitida korxonalarning raqobatbardoshligi tobora ko‘proq inson kapitalining sifatiga bog‘liq bo‘lib,
xodimlarni jalb qilish, ularni saqlab qolish va motivatsiyasini oshirish jarayonlarida korxona brendi hamda HR-marketingning
o‘rni keskin kuchayib bormoqda. Tadqiqotda xalqaro manbalar ma’lumotlariga tayanib, HR-marketing ko‘rsatkichlarining –
cost-per-hire, retention rate, employee engagement, employer brand value kabi indikatorlarning korxona samaradorligiga
bevosita bog‘liqligi asoslab beriladi. Shuningdek, HR-marketingning tashqi va ichki yo‘nalishlari uyg‘unlashgan holda
korxonaning strategik ustunliklarini shakllantirishi, xodimlar sadoqati va mehnat unumdorligini oshirishi ilmiy tahlil
qilingan. Shuningdek, HR-marketingning korxonalar uchun nafaqat kommunikatsion vosita, balki strategik boshqaruv
mexanizmi sifatidagi ahamiyati yoritilgan hamda HR-marketing strategiyalarining korxona samaradorligini oshirishdagi
ahamiyati bo‘yicha xulosa va takliflar keltirib o‘tilgan.

Author Biography

Zulfiya Adilova

Toshkent davlat iqtisodiyot universiteti
Marketing kafedrasi professori

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HR MARKETING STRATEGIYALARINING KORXONA SAMARADORLIGIGA TA’SIRI

HR MARKETING STRATEGIYALARINING KORXONA SAMARADORLIGIGA TA’SIRI

Authors

DOI:

Keywords:

Abstract

Author Biography

Zulfiya Adilova

References

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