TO‘QIMACHILIK KORXONALARI B2B BOZORIDA MARKETING STRATEGIYALARINING INNOVATSION TAHLILI
DOI:
https://doi.org/10.5281/zenodo.18200472Ключевые слова:
B2B marketing, to‘qimachilik sanoati, innovatsiya, raqamli transformatsiya, qiymat taklifi, strategik hamkorlikАннотация
B2B to‘qimachilik sanoatida marketing strategiyalarining shakllanishi va ularning innovatsion yondashuvlar
orqali qanday transformatsiyalanganligi nazariy asosda tahlil etildi. Qiymat taklifi, raqamli kommunikatsiya, ekologik
barqarorlik va ko‘p tomonlama hamkorlik marketing strategiyasining tarkibiy qismlari sifatida aniqlab berildi. Metod sifatida
kontseptual tahlil qo‘llanildi. Asosiy e’tibor marketingning strategik boshqaruvdagi funksional roliga qaratildi. Marketing
innovatsion, raqamli va institutsional omillar bilan uzviy bog‘liq kompleks tizim sifatida baholandi.
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