ELEKTRON TIJORAT SEKTORI UCHUN ONLAYN REKLAMA SAMARADORLIGINI BAHOLASH
DOI:
https://doi.org/10.5281/zenodo.17994613Ключевые слова:
elektron tijorat, internet-do‘kon, onlayn reklama, reklama samaradorligi, raqamli marketing, attributsiya modellari, rivojlanayotgan bozorlarАннотация
Bugungi kunda internet-do‘konlar soni sezilarli darajada ko‘paydi, shunga mos ravishda onlayn reklama
uchun ham katta mablag‘lar sarflanmoqda. Biroq ko‘pincha “qaysi reklama yaxshi ishlayapti?” degan savol ochiq
qolmoqda. Ushbu maqolada O‘zbekistondagi onlayn do‘konlar misolida oddiy va tushunarli tilda quyidagi savollarga
javob izlanadi: Google reklamasi yaxshiroqmi, Instagram yoki TikTokmi, YouTube yoki Facebookmi? Qaysi reklama
qachon va qanday mahsulot uchun ko‘proq savdo keltiradi? Tadqiqot jarayonida haqiqiy do‘konlarning bir necha yillik
reklama natijalari tahlil qilindi. Natijada har bir reklama turining o‘ziga xos “sevimli” mahsulotlari hamda eng samarali
ishlaydigan vaqt oralig‘lari mavjudligi aniqlandi
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