MARKETING EKOTIZIMINI SHAKLLANTIRISHGA OID XORIJIY YONDASHUVLAR TAHLILI
DOI:
https://doi.org/10.5281/zenodo.17983080Keywords:
marketing ekotizimi, biznes ekotizimi, xizmatga yoʻnaltirilgan mantiq, qiymat yaratish, platforma iqtisodiyoti, raqamli transformatsiyaAbstract
Ushbu maqolada marketing ekotizimini shakllantirishga oid xorijiy yondashuvlar kompleks tahlil qilingan.
Tadqiqot doirasida AQSh, Yevropa Ittifoqi va Xitoy bozorlaridagi marketing ekotizimlari tuzilmasi, rivojlanish tendensiyalari
hamda asosiy nazariy konsepsiyalar oʻrganilgan. Ilmiy ishda J.F. Moore, S.L. Vargo va R.F. Lusch, M. Iansiti va R. Levien
kabi olimlarning ekotizim nazariyalariga asoslangan holda, zamonaviy raqamli marketing ekotizimlarining shakllanish
mexanizmlari yoritilgan. Tadqiqot natijalarida turli mamlakatlar tajribasidagi oʻxshashliklar va farqlar aniqlangan, marketing
ekotizimini samarali shakllantirishning strategik yoʻnalishlari taklif etilgan
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