Textile enterprises and changing market conditions: integration of demand analysis, trend forecasting and strategic assortment management
DOI:
https://doi.org/10.5281/zenodo.15812897Keywords:
business model, textile industry, consumer demand, trend forecasting, product range, digitalization, artificial intelligence, strategic management, Industry 4.0.Abstract
Textile enterprises must quickly change their business model due to the high level of market volatility and the
rapid change in consumer preferences. The proposed method of digitalization of the main processes of the business
model will allow textile companies to become more flexible, accurate in planning.
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