Jahon mamlakatlarida chakana savdoni boshqarishning oʻziga xosligi va unda strategik menejment tizimi
DOI:
https://doi.org/10.5281/zenodo.15740810Keywords:
Chakana savdo, strategik menejment, raqobatbardoshlik, joylashtirish modellari, supermarketlar, gipermarketlar, tartibga solish, chakana bozor, global kengayish.Abstract
Ushbu maqolada jahon mamlakatlarida chakana savdoni boshqarishning o‘ziga xos xususiyatlari, zamonaviy
savdo formatlarining shakllanishi va ularni strategik menejment tizimi asosida yuritish masalalari tahlil qilinadi. Xususan,
chakana savdo korxonalarining geografik joylashuvi, iste’molchilarning xulq-atvori, hududiy raqobat muhitining shakllanishi
hamda ushbu sohadagi nazariy va amaliy modellar (Kristaller, Reyli, Lyuis, Haff, Makfadden va boshqalar) asosida
raqobatbardoshlikni ta’minlash usullari ko‘rib chiqilgan. Shuningdek, rivojlangan va rivojlanayotgan mamlakatlar tajribasi
asosida supermarketlar, gipermarketlar va chegirmali do‘konlarning evolyutsiyasi, transmilliy chakana kompaniyalarning
bozorga kirish usullari (franchayzing, qo‘shma korxona, filial ochish va hokazo) tahlil etilgan. Muallif chakana savdo tarmog‘
ining milliy iqtisodiyotdagi rolini kuchaytirish, bandlik va ishlab chiqaruvchilar bilan integratsiyani ta’minlash hamda
davlat tomonidan tartibga solishning qat’iy, yumshoq va o‘tish modellarining samaradorligini solishtiradi. Maqola mahalliy
chakana savdoni modernizatsiyalash va xalqaro raqobat sharoitida moslashuvchan strategiyalar ishlab chiqish zaruratini
asoslab beradi.
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