The role of sports marketing in training leadership personnel in the sports management system
DOI:
https://doi.org/10.5281/zenodo.15541357Keywords:
physical education and sports institutions, sports education, sports marketing, sports, trends in the international sports market, sports developmentAbstract
The article discusses the scientific and methodological aspects of sports marketing in
training leadership personnel in the sports management system. The issues of wide involvement
of young people in sports in the regions for sports education institutions are discussed in detail.
Scientific and practical recommendations on the development of sports marketing have been
developed in the training of modern executive personnel.
References
In place of the conclusion, sports marketing is one of the most effective tools of the sports
business in the global sports market in achieving a certain goal, leading to an increase in the
source of income by the fact that each sports product or service finds its consumer and increases
sports fans and spectators.
Focusing on training sports marketers in the field of sports marketing; hosting prestigious high–
profile sports competitions as well as creating the necessary conditions and infrastructure for
this; promoting the promotion of national products in international sports competitions.
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