COMPETITION AND COMPETITIVENESS AS DISTINCT OBJECTS OF MANAGEMENT: IMPLICATIONS FOR SMALL ENTREPRENEURIAL ENTITIES
DOI:
https://doi.org/10.5281/zenodo.23430805Abstract
This paper examines the conceptual differences between competition and competitiveness and their implications for small business management. Competition is viewed as a market characteristic, whereas competitiveness is considered a partially controllable characteristic of an enterprise. The study distinguishes four levels of competitiveness, reviews major approaches to managing competitive advantage, and highlights the need to adapt assessment tools to the management practices of micro and small firms.Keywords
competition, competitiveness, competitiveness management, small business, competitive advantage, management assessmentReferences
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