KICHIK VA O‘RTA BIZNES SUBYEKTLARIDA RAQAMLI MARKETING SALOHIYATI VA BOSHQARUV KOMPETENSIYALARINING O‘SISH SUR’ATLARIGA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.23296245Abstract
Mazkur maqolada kichik va o‘rta biznes subyektlarining o‘sish sur’atlariga raqamli marketing salohiyati hamda boshqaruv kompetensiyalarining ta’siri tadqiq etilgan. Raqamli transformatsiya sharoitida korxonalarning raqobatbardoshligi moliyaviy va moddiy resurslar bilan birga raqamli texnologiyalardan samarali foydalanish, iste’molchilar ehtiyojini aniqlash va ma’lumotlarga asoslangan marketing qarorlarini qabul qilish qobiliyatiga ham bog‘liq. Tadqiqotda raqamli marketing salohiyati ijtimoiy media marketingi, elektron tijorat, raqamli reklama, marketing analitikasi, mijozlar bilan munosabatlarni boshqarish va raqamli kommunikatsiyalar orqali yoritilgan. Shuningdek, strategik rejalashtirish, innovatsion fikrlash, analitik yondashuv, raqamli savodxonlik va qaror qabul qilish qobiliyatlarining o‘rni asoslangan. Natijalar raqamli marketing vositalarining iqtisodiy samarasi boshqaruv kompetensiyalarining rivojlanganlik darajasiga bog‘liqligini ko‘rsatadi. Shu asosda raqamli marketing va boshqaruv kompetensiyalarini yagona strategik tizim sifatida rivojlantirish bo‘yicha takliflar ishlab chiqilgan.Keywords
kichik biznes, o‘rta biznes, raqamli marketing, raqamli marketing salohiyati, boshqaruv kompetensiyalari, raqamli transformatsiya, elektron tijorat, marketing analitikasi, raqobatbardoshlik, korxona o‘sishiReferences
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