Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan

Abstract

This study examines the role of marketing strategies in enhancing the export potential of
cotton-textile clusters. In a competitive global market, innovative marketing is essential for boosting
export volumes. Key strategies include international brand promotion, e-commerce utilization,
product certification, and logistics optimization. The study also highlights the importance of market
research, trend analysis, and customer-focused approaches. Based on the findings, practical
recommendations are provided to strengthen the competitiveness of cotton-textile clusters through
export-driven marketing strategies.